Website traffic advertising now the driving force in SEO
Are you getting frustrated with your small business’ website traffic? Is it because it is driven by the largest advertising budgets? If so, it may be time to try a different SEO approach. Content strategy, Landing pages, Social media ads, and Email marketing will all help you get your website traffic going. And don’t forget to track your efforts. With these strategies, you’ll be able to see which of these work best for you.
Content strategy
You can’t drive website traffic exclusively with advertising. To succeed, you need to create content that is engaging and provides your target audience with answers to their questions. You can learn how to create a content marketing strategy by creating personas for your audience. Google Analytics is a great tool for determining your audience’s needs and interests. You can use these personas to create content tailored to your audience.
Once you have a defined goal, you can determine what kind of content is most effective. One useful strategy is repurposing existing content. For instance, you can convert blog posts into videos or social media snippets. Another great strategy is to use social listening to gauge user reactions to your content. By monitoring what’s being said about your brand, you can adjust your content strategy accordingly. By using social listening tools, you can get a sense of how many people are talking about your brand and what kind of responses they are giving to your content.
Using social media as part of your content marketing strategy will increase the chances of your audience engaging with your content. It will also boost your website ranking and create brand authority. Backlinks to your website are beneficial for your SEO. And the best part is that you can create backlinks from your content and increase your search engine ranking in the process. This addition could increase your ranking on search engines and bring you repeat visitors.
Creating content for your audience isn’t enough to generate sales. It must provide information that your prospects are actively searching for. Many of these information searches happen before your prospect even knows they are in the market. In fact, research shows that customers are 60% of the way through the buying process before they contact a company. Therefore, you must produce content that will help them make the right decision. The more valuable your content, the more visitors it will attract.
Landing pages
It’s not unusual to hear the phrase “landing pages drive website traffic” being used by marketing professionals these days. The reason for this is simple: a landing page is a website that converts traffic into leads. Visitors can easily find what they’re looking for on a landing page, and the limited navigation will help them stay on task. Additionally, a landing page can be optimized for search engines to increase its visibility in search results and increase traffic.
Landing pages differ from the homepage of a website in that they are designed for a specific purpose. Visitors who land on a landing page have already expressed interest in the offer, have gone further into the customer journey, and are thus more likely to convert. Landing pages fall into one of two broad categories, however. While the former is created to generate leads, lead capture pages are geared more towards collecting lead data.
Landing pages are a critical component of inbound marketing. Ideally, a landing page will be a one-page web page with a simple form that captures a visitor’s contact information. Its layout should lead visitors to fill out the form on the right side. And it should be designed to limit exit points and funnel visitors down the desired path. This will allow you to achieve your goal: driving more website traffic to your website.
A well-crafted landing page will have an increased conversion rate. If the CTA is simple, but the copy is short, people will likely convert. However, it is also important to test your landing page to increase conversions. If your landing page isn’t converting traffic, it may not be worth the money spent on it. So, don’t waste your money on advertising when it isn’t converting.
Social media ads
Using social media for your business’s marketing strategy can help you get more website traffic. When using social networks to drive traffic, make sure to keep your audience engaged and on the lookout for new content. You can use Google analytics to track your social media traffic by choosing the ‘all traffic’, ‘acquisition’ or ‘channels’ option and keeping track of your monthly visitors. To increase social media traffic, use the following nine tactics:
Choose social media outlets that align with the demographics of your audience. Post regularly on your chosen social networks to engage with your audience and develop relationships. Use conversational content to engage with your target audience and encourage them to interact with your brand. Don’t just bombard your followers with promotional posts and messages. Make them as easy to understand as possible. Your posts should be relevant and useful to your target audience.
Even though it’s commonly said but if used properly, social media is a great way to boost website traffic without spending a lot of money.
Remember to include a clear call to action on your social media campaigns. People prefer to click on ads that provide useful information. Avoid ads that leave the viewer wondering how to proceed. Instead, focus on targeting women in a 30-mile radius of your ZIP code. By focusing on your audience’s behavior, you’ll be able to create effective social media ads that drive website traffic. The key is to choose a call to action that is relevant to your audience and their interests.
Post your ads on the right time. There are many factors to consider when creating your social media ads. You must choose a time when your audience is active on your social media platforms. Try to target new families in your area if possible. Aim for the highest number of page likes, as these will likely be the best results. By targeting your audience based on their interests, social media ads can also help you build brand awareness.
Email marketing
Biggest advertising spends do not automatically drive the most website traffic. While large companies may have the best marketing budgets, smaller businesses can still drive traffic by leveraging email marketing. One-third of marketers report that email marketing is their most effective form of advertising, second only to SEO. Email marketing consists of sending emails to potential customers and building brand recognition with content. It’s estimated that 80% of small businesses rely on email marketing for customer acquisition. In addition, 49% of consumers say they like receiving promotional emails from their favorite brands.
However, building an email database takes time.
Creating a social media account with your website’s link can drive website traffic. But it is important to engage with social media users in a sincere manner, rather than simply spamming them with links. Spammy comments will not help your online reputation, and generating more traffic should not be your only goal. Instead, focus on increasing your business’ credibility and conversions. This way, you’ll drive more traffic without any of the hassles and costs of advertising.
Press releases
There are many different types of advertising tactics you can use to drive traffic to your website, and email marketing is one of the most effective. 1 in 3 marketers say email marketing produces the best results, and is the second most effective tactic after SEO. Email marketing involves sending emails to your audience and building brand recognition through your content. It has helped 80% of small businesses acquire new customers, and 49% of consumers say that they enjoy receiving promotional emails from their favorite brands.
Building an email database, however, requires that you have an existing SEO audience relationship. Building Website traffic advertising results may a little time and effort.
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Provided by Antonio Westley
Disclaimer: This article is meant to be seen as an overview of this subject and not a reflection of viewpoints or opinions as nothing is definitive. So, make sure to do your research and feel free to use this information at your own discretion.
